What is the purpose of the Marketplace?

The purpose of the Marketplace is to facilitate the purchase of health insurance. It serves as a platform where individuals, families, and small businesses can compare various health insurance plans, which helps them make informed decisions based on their specific needs and budget. The Marketplace was established as part of the Affordable Care Act to increase access to health insurance, ensuring that more people can get coverage at competitive prices.

By allowing users to see different plans side-by-side, the Marketplace also encourages competition among insurance providers, which can lead to better options and prices for consumers. This system is integral to making health insurance more available and affordable for a wider population, promoting overall public health and well-being.